JIWON CHOI
Specializing in crafting thoughtful visual language. Currently based in Amsterdam, born in Seoul. Graduated with a BA in Graphic Design from Gerrit Rietveld Academie, 2024.
For any and all enquiries: Mail, +31687433940
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Aquasherry: A mingling of Verdin, Sirope, Miel, Agua, Azucar, Plastic bag, and 2 pairs of chicle pegado a mi copa , Artworks by Clara Rojas
This photocard is mainly inspired by how a microscope reveals objects in greater detail through magnification and cropping. The translucency,
glow, and vivid colors of the grouped glass pieces were interpreted from multiple angles to enhance their visual impact.

Aperire Aperire Aperire Aperire Aperire

Aperire: Flowing and Blooming in uncertainity, Collection book for AFW, Jinwon Kim, 2024
Through her collection, she embodies the gradual inner journey of human depth, depicting pain, wandering, resilience, and rebirth in the end.
Among the many images, I aimed to select and arrange those that best conveyed her collection maximize the narrative behind each looks through every pages.

Art direction and film execution of an email invitation for "Dinner with Love" by the Graphic Design Department GRA, 2023
The invitation was designed around Rococo as the overarching theme of the dinner. Drawing inspiration from the parasols commonly carried by women during the Rococo
period, this motif was incorporated as the central visual element of the invitation concept.

fire fire fire fire

In front of the fire, Art direction and Photograph, Gel exhibition at GRA Amsteram, 2024
Why do we feel the urge to light a fire? What is it about fire that draws us in—holding our gaze and pulling us into quiet reflection?
As I sat watching a fire, these questions began to surface. In a world where so much of life has seamlessly shifted into the digital and virtual,
I was drawn to people who now watch artificial fires—on screens, in stillness. This project captures portraits of those moments:
a reflection on our instinct to seek warmth, even in simulated light.

FF FF FF FF

FF: Fake friendship, personal work, Image publication, 2023
is a photographic publication delving into dualistic and contradictory relationship between humans and whales. Dynamically juxtaposing images and selective headlines
from newspaper/article, the tension between dominance and companionship highlights the duality in human attitudes towards animals in broader sense.

logo

A logo for Mary Mary art institute in Seoul, 2024

milan

Photograph and Design invitation for BYBORRE’s Milan Design Week dinner, 2025

A menu and question card for the Nieuw Instituute Circle Dinner with BYBORRE, 2025

exhibtion leaflet exhibtion leaflet exhibtion leaflet

Art direction and photograph for book S, Scarfs, 2021
S, Scarfs is a curated image book that explores the warmth and protection associated with the act of wearing a scarf, as well as the emotions and feelings it evokes.
Additionally, it investigates the connections and relationships that a scarf can create with people, along with its material qualities and forms.

Stedeliijk Stedeliijk

Website design, https://technodiversity.rietveldacademie.nl/rietveld-uncut, 2024

This is the final image final

which plays a pivotal role in the overall identity of Uncut 2024. It follows the method of an early AI-generated image, often referred to as
‘a picture that can’t name a single object.’ Using keywords from the event—such as AI, AFK, ghost in the machine, Technodiversity, etc.—we gathered
images broadly related to these topics and followed the method of early AI-generated pictures, where nothing in the image can be easily identified.
In a reverse approach, we aimed to mimic what AI once did, but created by our human hands.

Stedeliijk Stedeliijk Stedeliijk Stedeliijk Stedeliijk Stedeliijk

Identity for the Uncut Rietveld 2324 exhibition at the Stedelijk Museum in Amsterdam
The ‘UNCUT’ lettering, seen on the poster and D letter in the lexicon book, was made from paper scraps cut
from the first AI-inspired head image. Created by hand, the analog process naturally produced a visual glitch.

mosery

Visual identity for Mosery art studio in Seoul, 2025
Mosery Studio is a communal art space where people connect through art. ‘Mosery’ refers to the meeting point of two surfaces in Korean,
symbolizing interactions among individuals. Inspired by a note artist wrote during a trip—A small but beautiful—Stones may seem smooth and uniform,
but each has its own unique shape— which emphasizes the organic connections formed when different people come together, much like the unseen edges.

Marlies Thesis

THE ESSENCE IS PAIN, written by Marlies Negebauer, Thesis, 2023
Her thesis is a deeply personal and emotional exploration closely tied to her artistic practice. She addresses contrasting concepts such as life and death,
order and chaos, reality and illusion, perfection and imperfection. As her thesis table of contents progresses from "(trying not to) sink"-"swim"-"dive",
she symbolically connects pain with her artistic practice through the themes of swimming.